Protect the life
you're building.
One advisory team for the three things every Malaysian family needs — insurance, will, and trust. Sorted before you need them.
No pressure, no jargon. Just a clear picture of where your family stands — and what to do about it.
A free 30-minute chat about your life, your family and what you already have — not about products.
We map what's covered, what's missing and what it costs — so you decide with clarity, not pressure.
Policies, will and trust set up right — then annual reviews, claims support and updates for decades.
Life, medical, income and general insurance — comprehensive coverage for individuals, families and businesses.
Protect your legacy with a legally valid digital will — simple, affordable, and done in minutes.
Preserve and transfer your wealth across generations with professionally managed trustee solutions.
one trusted team.
Most families own insurance they don't fully understand, have no will, and haven't thought about estate planning. We change that — one conversation at a time.
Less than an hour everything already settled. Really feel very 安心 having someone dependable during stressful moments like this. No hard selling at all — everything was explained clearly based on my budget and needs.
I was diagnosed with a serious illness not long after and thankfully both policies could still claim. 如果当初真的退掉旧保单，现在一定后悔死。真的很感恩 for the honest advice.
I always thought insurance won't be useful until I was suddenly hospitalised. Everything was handled very smoothly and I didn't need to stress about paperwork at all. 真的是有事情发生的时候，才知道有个靠谱的人多重要。
We collected the internet's best reasons for skipping insurance — the government will pay, you won't get sick, your family will manage. Here's what actually happens when they don't hold up.
Most families have gaps they can't see — an outdated nomination, no will, a medical card that ends with the job. One free 30-minute conversation shows you all of them.
We are APEX
KCG Advisory.
Founded and led by KC Tan, APEX by KCG Advisory was built with one mission — to give every Malaysian family access to clear, honest financial planning that actually works when they need it most. KCG stands for "Keeping Care for Generations."
Clarity
Every plan is explained until you fully understand it. No jargon, no fine print surprises. You make informed decisions.
Integrity
We recommend what's right for you — not what pays us more. With 5 partner companies, we have the flexibility to do that.
Longevity
We measure success by relationships that last decades. Claims support, annual reviews, and life milestone planning — we stay.
Whole life and term plans. Provides a lump sum to your family if you pass away — clearing debts and replacing your income.
Hospital bills, surgical fees, specialist costs — all covered so a medical crisis never becomes a financial disaster.
A lump sum payout on diagnosis of 36+ critical illnesses including cancer, heart attack, and stroke.
If illness or injury stops you working, your income continues. Covers your salary, mortgage, and daily living costs.
Endowment plans and ILPs that grow your wealth with protection built in. Disciplined saving with long-term returns.
Save from birth for your child's university fees, business capital, or life head start. Time in the market matters.
Comprehensive vehicle coverage — own damage, third party, flooding, and more. Competitive rates from Tokio Marine and Generali.
Home and commercial property coverage against fire, flood, theft, and structural damage.
Trip cancellation, medical emergencies abroad, lost baggage — full travel coverage for individuals and families.
Compensation for accidental death, permanent disability, or medical expenses arising from accidents.
Key person, fire & perils, public liability, contractor all-risk — protect your business assets and continuity.
Write a legally valid will digitally in under 30 minutes. Guided process with KOHA — Malaysia's trusted digital will platform.
Specify exactly how your property, EPF, savings, and insurance payouts are distributed to your beneficiaries.
Legally appoint a guardian for your minor children. One of the most important things any parent can do.
Life changes — marriage, children, property purchases. Update your will easily as your circumstances evolve.
Transfer assets to beneficiaries during or after your lifetime — bypassing probate, protecting privacy, and reducing delays.
Structure your estate so wealth transfers smoothly across generations — minimising legal fees, taxes, and family disputes.
Plan who takes over your business and on what terms. Protect the business you've built from family conflict and unexpected events.
Leave a lasting legacy by directing a portion of your estate to causes that matter to you, structured tax-efficiently.
Thinking about a career in financial advisory?
Real people.
Real results.
Over 500 families protected across Malaysia. Here's what they say.
Join APEX.
Build a career that gives you freedom, purpose, and a team that has your back. We're growing — and we want the right people with us.
our people.
Part of the largest and most elite strategic alliance in Great Eastern Life Malaysia — 32+ locations, elite support, and a brand that opens doors.
Your income is a direct reflection of your effort and skill. No cap, no ceiling. Top performers consistently earn 6-figures annually.
Structured mentorship from Day 1. Our 5-phase onboarding ensures you're equipped, confident, and making sales within 90 days.
Company trips, incentive travel, and an annual achievers night. We celebrate every milestone together.
Company-sponsored trips and overseas incentive travel. We work hard and play harder.
Be recognised on stage. Your achievements celebrated in front of the whole team every year.
Help families and individuals achieve financial security through insurance, estate planning, and wealth management. Perfect for fresh graduates and career switchers.
Develop your own client portfolio and lead a small team under APEX. Earn from personal cases and team overriding commissions.
Hands-on exposure to financial advisory for penultimate and final-year students. This intake is fully taken — register your interest for 2027.
step today.
Drop us a message via the Contact page. We'll reach out within 24 hours to schedule a casual chat — no pressure, no obligation.
SuperGroup.
Malaysia's most elite strategic alliance within Great Eastern Life — 32+ locations, award-winning professionals, and a legacy since 1991.
numbers.
SuperGroup (SG) is the most elite and largest strategic alliance within Great Eastern Life Assurance (Malaysia) Bhd, renowned for nurturing top professionals and setting industry benchmarks since 1991.
As a proud member of SuperGroup, APEX by KCG Advisory benefits from the collective strength, training resources, and recognition platform of Malaysia's premier insurance alliance.
Visit sg.com.my →Let's talk.
Whether you want to protect your family or build a career, we'd love to hear from you.